Measuring new product and service portfolio advantage

Optimal Portfolio Strategies for New Product Development

We study the portfolio selection problem in a new product development setting with many projects in parallel, each lasting several stages, in the face of uncertainty. Each stage of the process performs an experiment on a selected number of projects in the stage, depending on the amount of (scarce) budget allocated to the stage. Projects become differentiated through their experimental results, ...

Innovation portfolio management : enhancing new product performance

Despite the fact that innovation portfolio management is an important driver of innovation excellence, it has been relatively overlooked by many companies. Yet, by employing it, firms may realize shorter and leaner innovation processes, thereby strengthening their competitive position. This article explains the key steps that managers can take to implement or enhance their organizations' innova...

Social Capital, Creativity, and New Product Advantage: An Empirical Study

Creativity is one of the critical factors to effectively establish new product (NP) advantage. Previous studies on network relationships are mostly focused on direct effects of social capital on NP advantage. Possible mediating roles of creativity between the causal relationships of social and NP advantage were neglected. We develop a mediation model in which the social capital affects NP advan...

Efficient Product Portfolio Reduction

1. Abstract A product portfolio can be defined as the set of artifacts marketed by a corporation in order to meet its customer’s needs. The proliferation of products in a company’s portfolio can create inefficiencies due to the greater complexity and the corresponding effort required to design and manufacture the set of products. A methodology for efficiently reducing the number of products thr...

Constituency Service and Incumbency Advantage