Measuring Left-Right Political Orientation: The Choice of Response Format

Measuring Left-Right Political Orientation: The Choice of Response Format

Remembering left-right orientation of pictures.

In a study of recognition memory for pictures, we observed an asymmetry in classifying test items as "same" versus "different" in left-right orientation: Identical copies of previously viewed items were classified more accurately than left-right reversals of those items. Response bias could not explain this asymmetry, and, moreover, correct "same" and "different" classifications were independen...

Disgust Sensitivity and the Neurophysiology of Left-Right Political Orientations

Disgust has been described as the most primitive and central of emotions. Thus, it is not surprising that it shapes behaviors in a variety of organisms and in a variety of contexts--including homo sapien politics. People who believe they would be bothered by a range of hypothetical disgusting situations display an increased likelihood of displaying right-of-center rather than left-of-center pol...

The Matching Power of Right and Left Clones

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Surveying the Left - Right Dimension : The Choice of a

Although left-right items are a standard tool of public opinion research, there remains some difference of opinion on the optimal response format. Two disputes can be identified in the literature: (a) whether to provide respondents with a small or large number of answer categories and (b) whether or not to administer the response scale including a midpoint. This study evaluates the performance ...