Measuring customer satisfaction: Evidence from digital library
نویسندگان
چکیده
منابع مشابه
The Value of Measuring Customer Satisfaction
Firms in multiple industries collect customer satisfaction data to measure service performance. Increasingly, however, many firms are now able to collect objective service performance data as well. This raises the question of whether measuring customer satisfaction is valuable to firms when objective service performance data are available. The authors answer this question via the use of unique ...
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Customers’ satisfaction is one of the very important keys in ever challenging market. There are many approaches that have been used to evaluate customers satisfaction. This paper proposes an evaluation of customer satisfaction from the perceived service quality using fuzzy linguistic. A twenty three-item questionnaire was distributed to thirty four judges who being asked about the services prov...
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Customer satisfaction and measurement issues have vital roles for businesses in providing and maintaining a competitive advantage. It is recognized that the businesses forming components of marketing mix by acknowledging the customers’ expectations, receive customer loyalty and profit in return. Via measuring customer satisfaction, organizations do not only have customer knowledge also have com...
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This study attempts to determine the effect of service quality on customer satisfaction both from public and private banks in Tangail city. Service quality of different banks is observed that is provided for their customers. An attempt is made to find out which service quality dimensions may enhance customer satisfaction in a better way. To measure the service quality, an extensive survey of ba...
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As retail chain store business is gaining popularity very quickly, people engaged in this sector should pay special attention to the growth of this sector. The present study aims at determining the factors constituting customer satisfaction of retail chain stores in Bangladesh. Customer satisfaction of this sector can be a pivotal indicator of how well the stores are meeting the expectations of...
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ژورنال
عنوان ژورنال: Management Science Letters
سال: 2015
ISSN: 1923-9335,1923-9343
DOI: 10.5267/j.msl.2015.2.012