Measuring brand equity in banking industry: A case study of Mellat Bank
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Management Science Letters
سال: 2013
ISSN: 1923-9335,1923-9343
DOI: 10.5267/j.msl.2013.07.015