MEANING OF VERBAL AND NONVERBAL SIGN IN CIGARETTE ADVERTISEMENTS
نویسندگان
چکیده
Abstract
 This study entitled “The Meaning Of Verbal And Non Sign In Cigarette Advertisements". Advertisements usually contains signs both verbal and non-verbal signs. found there are contained in advertisement of These advertisements depicted from the words, pictures utterances that appear. By using theory purposed by Saussure (1983) Roland Barthes (1967), this to discuss analyzes visual sign cigarette advertisements. The data source is Esse, Marlboro, Surya, LA Bold, Camel, GG Mild, Gudang Garam Signature, Lucky Strike. used observation method collect contain hidden message.
 
 Keywords: advertisement, verbal, non-verbal, sign,
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ژورنال
عنوان ژورنال: Jurnal "Culture" : Culture, Language & Literature Review
سال: 2022
ISSN: ['2775-4618', '2355-8660']
DOI: https://doi.org/10.53873/culture.v9i2.445