منابع مشابه
The Mass Society
In the standard image of power and decision, no force is beld to be as important as The Great American Public. More than merely another check and balance, this public is thought to be the seat of all legitimate power. In official life as in popular folklore, it is held to be the very balance wheel of democratic power. In the end, all liberal theorists rest their notions of the power system upon...
متن کاملMass Communication and Online Mobilization
This article examines how the Internet transforms collective action. Current practices on the web bear witness to thriving collective action ranging from persuasive to confrontational, individual to collective, undertakings. Evenmore influential than direct calls for action is the indirectmobilizing influence of the Internet’s powers of mass communication, which is boosted by an antiauthoritari...
متن کاملThe Effects of Mass Communication
By J. D. HaUoran (Leicester University Press, 7s. 6d.) Mr. Halloran's working paper prompted me to look up the record of that seminal conference on "Popular Culture and Personal Responsibility" which the National Union of Teachers organised five years ago, to see whether much progress has been made since. Stanley Reed, of the British Film Institute, said then that it was amazing how little we k...
متن کاملMood Adjustment via Mass Communication
The author has proposed and experimentally tested the mood adjustment approach, complementing mood management theory. Participants were placed in an initial mood and led to anticipate different activities after the waiting period. The upcoming activities were either dynamic or lengthy (arousal) and associated with either pleasure or performance (valence), resulting in a 2 x 2 design. During an ...
متن کاملContext and Identification in Persuasive Mass Communication
In this experiment, participants were presented with a prosocial message modeled from modern public health campaigns. Although the message was kept identical, the context of the message was experimentally manipulated to represent either a viral user-generated video or a government-sponsored public service announcement. The data provided evidence of an indirect relationship between media context...
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ژورنال
عنوان ژورنال: Japanese Sociological Review
سال: 1953
ISSN: 1884-2755,0021-5414
DOI: 10.4057/jsr.3.2_2