Mass media educative value: social correlations

Social Media and Firm Equity Value

C have increasingly advocated social media technologies to transform businesses and improve organizational performance. This study scrutinizes the predictive relationships between social media and firm equity value, the relative effects of social media metrics compared with conventional online behavioral metrics, and the dynamics of these relationships. The results derived from vector autoregre...

Creating Value: An SME And Social Media

This study examines how firms are gaining value from using social media. Social media can be used by businesses for a range of functions, including but not limited to marketing and customer relationship management. It is particularly suitable for small and medium-sized enterprises (SMEs) because of its minimal cost, low barriers to participation and low level of IT skills required to use it. Th...

Mass Media Functions, Knowledge and Social Control

,The importance of knowledge as a basis for social power has been noted by a number of scholars,' but less well appreciated is the fact that control of knowledge is central to development and maintenance of power. The knowledge industry, of which mass communication is part, currently accounts for more than a fourth of the gross national product and attests to the social importance of the demand...

Meme diffusion through mass social media

Online social media are rapidly complementing and even replacing person-to-person social contacts. The broadcast model of traditional mass media as channels for the diffusion of information is equally losing traction. As a result, online social networks and media have become a crucial turf on which public relations, marketing, and political battles are fought. Viral messages and political smear...

Social Cognitive Theory and Mass Media Effects