Marketing Transformation
نویسندگان
چکیده
منابع مشابه
Transformation of marketing in the e-commerce
Трансформация маркетинга в электронной коммерции Аннотация: Статья о трансформации теории и практики маркетинга в условиях элек-тронной коммерции и сетевой экономики. Автор рассматривает Интернет-маркетинг как са-мостоятельный вид маркетинга в виртуальной коммуникативной среде. Основной тезис ста-Annotation: The article is about transformation of the theory and practice of marketing in the cond...
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ژورنال
عنوان ژورنال: Marketing Review St. Gallen
سال: 2015
ISSN: 1865-6544,1865-7516
DOI: 10.1007/s11621-015-0517-5