منابع مشابه
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In this paper, we incorporate a marketing technology into a dynamic stochastic general equilibrium model by assuming a matching friction for consumption. An improvement in matching can be interpreted as an increase in matching technology, which we call marketing technology because of similar properties. Using a simulation analysis, we confirm that a positive matching technology shock can increa...
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It is becoming clear that markets in which technology assumes a central role are becoming driving forces of the economy. We label these “technology-intensive” (TI) markets. Despite their importance, however, we lack a clear understanding of the features of a TI market. Extant work has not yet provided us insights into decisions that are unique and/or critical to this domain and how the features...
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Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technologyand practitioner-driven measurement approaches. By focusing on the widely employed but under-researched affiliate marketing channel, this study addresses these limitati...
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ژورنال
عنوان ژورنال: SpringerPlus
سال: 2012
ISSN: 2193-1801
DOI: 10.1186/2193-1801-1-28