Marketing Strategy: Pricing strategies and its influence on consumer purchasing decision
نویسندگان
چکیده
منابع مشابه
Marketing Time and Pricing Strategies
This study examines how overpricing of properties (in terms of above-market price), along with various housing attributes, influence their time-on-market (TOM). A two-stage methodology is deployed. In the first stage, the above-market price is measured by the difference between list price and expected sale price, with the latter being regressed through a hedonic pricing model. Then the effects ...
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This study examines the relationship between above-market price (or overpricing), along with various housing attributes, and time on the market (TOM). The study covers nearly 4,000 transactions of marketed domestic units of different living tenures, flat sizes, price ranges, and other physical characteristics in the Hong Kong residential property market. The results show that factors such as th...
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ژورنال
عنوان ژورنال: International Journal of Rural Development, Environment and Health Research
سال: 2021
ISSN: 2456-8678
DOI: 10.22161/ijreh.5.2.4