Marketing Strategy For MSMEs In The Digital Era

Marketing Strategy in the Era of Ubiquitous Networks

The adaptation of health care marketing to the digital era

The purpose of health care marketing is to learn and understand the needs and desires of prospective patients in order to be able to meet those necessities at the highest standards. A big advantage is the targeting capability of the electronic media that has led to its being used by managers of marketing in medical institutions as means of advertisement when they develop the marketing strategie...

Distance Education in the Digital Era and Connectivism Theory

Background: With the arrival of the industrial Century, the educational system changed and different forms of education, including distance Education were created. Firstly, distance education based on traditional learning theories, but because that these theories are not able to respond and solve the challenges facing the education system in the modern century connectivism theory was creat...

Evolution of sustainability as marketing strategy: Beginning of new era

Time has witnessed the different phases of marketing strategy. Out of which, sustainability is the key issue which has emerged in marketing strategy over the time. In earlier phase of 1970s, ecological issues have emerged as a new paradigm in marketing strategy. Then in next decade, social issues picked up the lime light and emerged along with ecology. Reassessment of the issues resulted in evo...

Designing a Marketing Strategy for the Development of Industrial Tourism in the Region

The article is devoted to the study of the process of development of regions as a promising area of industrial tourism. The authors researched the marketing strategies of industrial tourism, studied, proposed an algorithm for selecting a marketing strategy for the development of industrial tourism and the concept of developing a marketing strategy for the development of industrial tourism. They...