Marketing Strategies in Enrollment Management: Direct Mail and Financial Aid

The Enrollment Management and Marketing Nexus (Part I)

Multicriteria decision aid in financial management

The ®nancial decisions of an organization are usually included in the context of optimization. Concerning a longterm period, there are decisions related to the optimal allocation of funds, and decisions related to the optimal ®nancial structure. In the short-term case, the decisions are related to the optimization of stocks, cash, accounts receivable, current liabilities, etc. The ®nancial theo...

The effect of effectiveness: Donor response to aid effectiveness in a direct mail fundraising experiment

We test how donors respond to new information about a charity’s effectiveness. Freedom from Hunger implemented a test of its direct marketing solicitations, varying letters by whether they include a discussion of their program’s impact as measured by scientific research. The base script, used for both treatment and control, included a standard qualitative story about an individual beneficiary. ...

Marketing Strategies for Organic Products in Iran

The strategic planning of marketing and the application of marketing strategies for achieving sustainable competitive advantages are of the factors that help the survival of producers of agricultural organic products. Although, there are evidences of the growth of organic farming in Iran but, there are no useful information and proposals for making marketing strategies in organic production hol...

Internet Marketing Strategies

The use of the Internet has increased in recent years remarkably. Companies employ the World Wide Web (WWW) to gather, disseminate and interchange information with actual and potential customers, and then Internet Technology seems to be served and applied as a strategic tool and affects strategies and practices of a firm such as Porter's competitive strategies. Many research findings confirm an...