Marketing research performance and strategy
نویسندگان
چکیده
منابع مشابه
Persistence Modeling for Assessing Marketing Strategy Performance
1 The financial support by the Flemish Science Foundation (F.W.O.) under grant G.0116.04 is greatly appreciated. We also thank Christine Moorman and Donald Lehmann for their constructive comments on a previous version of the article. 2 INTRODUCTION The question of long-run market response lies at the heart of any marketing strategy that tries to create a sustainable competitive advantage for th...
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چکیده ندارد.
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ژورنال
عنوان ژورنال: International Journal of Productivity and Performance Management
سال: 2005
ISSN: 1741-0401
DOI: 10.1108/17410400510604575