Marketing Research and the New Product Failure Rate
نویسندگان
چکیده
منابع مشابه
A New Method for Marketing Research and Product Development Based on Choice Modeling and Weighted Regression
For consumer protection, many governments perform random inspections on goods sold by weight or volume to ensure consistency between actual and labeled net contents. To pass inspection, samples must jointly comply with restrictions placed on the individual sampled items and on average. In this talk the current US National Institute of Standards and Technology joint acceptance criteria is used. ...
متن کاملMarketing capability, organizational adaptation and new product development performance ¬リニ
a r t i c l e i n f o The authors propose a mediated moderation model that links marketing capability from an outside-in perspective, organizational adaptation mechanism exploitation and exploration, organizational structural factors, and new product development (NPD) performance. The model is tested using survey data from USA and China. The results suggest that marketing capability is positive...
متن کاملA Simulation-Based Optimization Model for Scheduling New Product Development Projects in Research and Development Centers
a simulation-based optimization approach for the purpose of finding a near-optimal answer can be efficient and effective. In the present paper, first, the mathematical model for the project activity scheduling problem has been presented with a job shop approach. Then, using the Arena 14 software, the simulation model has been designed. Consequently, a numerical example has been solved via runni...
متن کاملDemocratizing the New Product Development Process: A New Dimension of Value Creation and Marketing Concept
This paper theoretically examined how key success factors (KSFs) of new product development process, as a new dimension of marketing concept and value creation, could be exploited through learning outside the firm or through customer involvement in key stages of the development process. Such collaborative relationshipthough suffers scholarly neglect in Nigeria, costly and perhaps difficult to a...
متن کاملThe Research on the Marketing Strategies Theory and Empirical Based on the Product Value
The classical 4P theory was born in the demand market, a company to develop marketing strategies aimed to meet customer the differential interest demand. However, with the US-led financial crisis, making the interests focus on customer needs 4P strategic theory of challenges, in the value market, develop strategies to create value investors become the fundamental purpose. This paper is using ma...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Marketing
سال: 1977
ISSN: 0022-2429
DOI: 10.2307/1250634