Marketing Policies for Agriculture

Policies and Productivity Growth in African Agriculture

Assessing restrictiveness of national alcohol marketing policies.

AIMS To develop an approach for monitoring national alcohol marketing policies globally, an area of the World Health Organization's (WHO) Global Alcohol Strategy. METHODS Data on restrictiveness of alcohol marketing policies came from the 2002 and 2008 WHO Global Surveys on Alcohol and Health. We included four scales in a sensitivity analysis to determine optimal weights to score countries on...

Marketing Perspectives on Federal Communications Commission Policies

The author briefly critiques Federal Communications Commission policies and legislative actions as reported by Sappington and Stockdale (2003) and then provides some insights from a marketing science perspective. The author questions whether competition created through regulation produces the same benefits as natural competition and argues that when natural competition fails to produce desired ...

Principles involving marketing policies: an empirical assessment

We examined nine marketing textbooks, published since 1927, to see if they contained useful marketing principles. Four doctoral students found 566 normative statements about pricing, product, place, or promotion in these texts. None of these stateinents were supported by empirical evidence. Four raters agreed on only twenty of these 566 statements as providing meaningful principles. Twenty mark...

Exposure to tobacco marketing and support for tobacco control policies.

OBJECTIVES To examine the salience of tobacco marketing on postsecondary campuses and student support for tobacco control policies. METHODS Face-to-face surveys were conducted with 1690 students at 3 universities in southwestern Ontario. RESULTS Virtually all (97%) students reported noticing tobacco marketing in the past year, and 35% reported noticing marketing on campus. There was strong ...