Marketing Mix Practices in the Cultural Industry
نویسندگان
چکیده
منابع مشابه
Marketing Mix Practices in the Cultural Industry
This research studies marketing mix and its elements – especially the Four Ps including product, price, place and promotionin the cultural industry. It reviews the concept of marketing mix and deals with its elements and then, studies in brief the impact of each element on the success of cultural industry. Since the development of cultural and art activities is significantly considered in the g...
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ژورنال
عنوان ژورنال: International Journal of Business and Management
سال: 2011
ISSN: 1833-8119,1833-3850
DOI: 10.5539/ijbm.v6n8p230