Marketing in Insurance Industry, Marketing Functions in Insurance Industry
نویسندگان
چکیده
منابع مشابه
Influences of online marketing in the prospective Indian Insurance Industry
E-commerce is the part of Internet marketing. The advent of the Internet made the world so simple and dynamic in all the areas. Internet is the growing business because the people in the world are using day to day in their life. The conventional model of purchasing goods in our society is replaced by the contemporary mode of satisfying the needs of the consumers. E-commerce is attractive and ef...
متن کاملIdentify and Evaluate the Components of Cause-Related Marketing in the Insurance Industry
Background: Benevolent marketing is one of the new and ethical strategies of marketing businesses to create special value for the customer, according to which a direct relationship between selling the product and helping the business to a charity or charity is defined and promoted to fulfill responsibility. Becomes corporate social. The main purpose of this article is to identify and rank benev...
متن کاملExploring Impact of Marketing Mix on Brand Equity in Insurance Industry (case Study: Asia Insurance Firm, Iran)
The purpose of present study is to explore impact of marketing mix (price, firm image, distribution intensity, promotion and propaganda) on the brand equity of Asia Insurance Firm in view of its customers and prioritizing of these elements based on significance of their impacts. The statistical population includes customers of Asia Insurance Firm in Shiraz, IRAN. Data is collected using questio...
متن کاملEffects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry
Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive o...
متن کاملA model of existing risks in Iran’s insurance industry
Iranian insurance industry requires a mutation and serious change so that it can be addressed on the world field. One thing, which could considerably help the Iranian insurance companies, is strategic management. However, the results of researches indicate that many processes of strategy are leading to the failure in organizations and this, in addition to imposing additional expenditures to org...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: European Journal of Multidisciplinary Studies
سال: 2016
ISSN: 2414-8385,2414-8377
DOI: 10.26417/ejms.v2i1.p33-39