Marketing Efficiency and Marketing Constraints of Different Egg Marketing Channels in East Godavari District of Andhra Pradesh, India

نویسندگان

چکیده

In this investigation, an attempt has been made to analyze the marketing efficiency of different egg channels and constraints faced by producers intermediaries in East Godavari district Andhra Pradesh. The investigation is based on primary secondary data collected from 90 poultry farmers 30 two randomly selected mandals interviewing individual respondents during 2018-19. were using multistage random sampling techniques. study area, four predominant identified. Channel-I: Producer- Wholesaler- Retailer- Consumer; Channel-II: Wholesaler-Consumer; Channel-III: Channel-IV: Commission agent- Trader other states. results revealed that price spread was less channel-II (Rs.110) as compared channel-I (Rs.150) channel-III (Rs.120). Channel-II found be comparatively more efficient (3.63) than (2.66) (3.45). High fluctuation, exploitation intermediaries, seasonal nature consumption, perishability eggs problems producers. major high eggs, cost lack grading at farm level. It observed margin analysis a profitable business area. findings, therefore, suggest there broad scope for development layer farming district. enterprise may helpful employment generation poverty alleviation well state.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Status of lymphatic filariasis in parts of east Godavari district of Andhra Pradesh, India.

Lymphatic filariasis (LF) commonly known as elephantiasis is considered as a major public health problem due to its considerable morbidity and social stigma. National health policy 2002 aims at elimination of transmission and the prevention of disability due to LF by the year 20151. Sixteen out of twenty three districts of Andhra Pradesh, India are under the grip of LF and 54 million population...

متن کامل

Effect of mass drug administration programme on microfilaria carriers in East Godavari district of Andhra Pradesh.

Lymphatic filariasis (LF) or elephantiasis is a major public health problem not only due to morbid condition but also due to social stigma, sexual incapacitation and considerable economic loss. National Health Policy 2002, aims at elimination of transmission and the prevention of disability due to LF by the year 2015, through mass drug administration (MDA) programme with annual single dose of d...

متن کامل

Pricing in Marketing Channels

This paper provides a critical review of research on pricing within a channel environment. We first describe the literature in terms of increasing time horizons of decision making in a channel setting: (1) retail pass-through (2) pricing contracts and (3) channel design; all of which occur within a given market environment. We then describe the emerging empirical literature on structural econom...

متن کامل

Marketing Opportunities and Constraints in the East Usambaras, Tanzania

Creating effective strategies to alleviate poverty and conserve biodiversity in tropical countries has become a critical issue in economic development efforts. It is difficult to establish protected areas to manage resources at landscape level and greater attention has focused on how to conserve remaining biodiversity while supporting rural development needs. The East Usambaras, located in nort...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Asian Journal of Agricultural Extension, Economics and Sociology

سال: 2023

ISSN: ['2320-7027']

DOI: https://doi.org/10.9734/ajaees/2023/v41i71952