MARKETING DIGITAL EM MPE’S
نویسندگان
چکیده
No ano de 2020, a internet torna-se uma ferramenta sobrevivência para muitas pessoas no mundo, vez que Pandemia da Covid-19 impossibilitou liberdade do ir e vir população fechamento estabelecimentos não essenciais. O artigo tem por objetivo analisar como o Instagram pode ser utilizado marketing digital melhorar visibilidade das Micros Pequenas Empresas (MPE’s). Como aportes teóricos tiveram em destaque Silva (2017), Costa (2018) Kotler (2000). Para tanto, foi realizada pesquisa qualitativa, descritiva, tipo analise sistemática triênio 2018-2020. estudo mostrou as começaram entender importância conceito suas ferramentas, nesse caso especifico mercado.
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ژورنال
عنوان ژورنال: Revista Eletrônica de Administração e Turismo
سال: 2022
ISSN: ['2316-5812']
DOI: https://doi.org/10.15210/reat.v16i1.1473