Marketing Channel Selection by Smallholder Farmers

Develop AFramework for Selection of Intermediary in Marketing Channel

This study seeks to examine how a company can select the best intermediary for its Marketing channels with minimum of criteria and time. A theoretical framework is proposed based on the most important tasks of intermediary and the criteria to measure them. There are four basic tasks and thirty criteria in three independent levels. Subsequently, an exploratory case study in Iranian Food industry...

Use of Mobile Phone Technology in Agricultural Marketing: The Case of Smallholder Farmers in Malawi

The mobile phone technology is an important tool to enhance farmers’ access to better paying agricultural markets. The study reports the results of a household study in Mwanza, Dedza and Mzimba Districts of Malawi. The study assesses drivers of adoption of mobile phone technology for agricultural marketing by smallholder farmers. The study used regression techniques to identify drivers and exte...

Climate change and smallholder farmers in Malawi

Pluriactivity: An Entrepreneurial Strategy for Smallholder Farmers

     Rural entrepreneurship is a new way in development theories for empowerment and capacity building in rural areas to change the current pattern of human living to a desirable and merit pattern. One of the manifestations of entrepreneurship is pluriactivity. Therefore, the purpose of this study was conducted on analyzing and pondering in the farmers' pluriactivity. Pluriactivity is defined a...

develop aframework for selection of intermediary in marketing channel

this study seeks to examine how a company can select the best intermediary for its marketing channels with minimum of criteria and time. a theoretical framework is proposed based on the most important tasks of intermediary and the criteria to measure them. there are four basic tasks and thirty criteria in three independent levels. subsequently, an exploratory case study in iranian food industry...