Marketing and Sales in the Chemical Industry
نویسندگان
چکیده
منابع مشابه
THE STUDY OF IMPORTANT FACTORS IN BRAND CITIZENSHIP BEHAVIOR IN SALES AND MARKETING DEPARTMENT OF CERAMIC TILE INDUSTRY IN IRAN
In the area of organizational behavior, leadership as one of the most prominent factors influencing the behavior of the organization's members toward brand performance. The present study aims to investigate the role of transformational leadership style in promoting brand citizenship behavior with the mediating role of employee-based trust to brand. The current study method is descriptive and ...
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ژورنال
عنوان ژورنال: Molecules
سال: 2001
ISSN: 1420-3049
DOI: 10.3390/61201021