MAPPING STAKEHOLDER ENGAGEMENT NEEDS IN EARLY-STAGE SYSTEM DEVELOPMENT PROCESS

Abstract Companies design, develop, and market new systems of products services, through the process translating beneficiaries’ needs into design specifications, where beneficiaries are those who generate value when using product or experiencing service enabled by product. Successful services attract potential beneficiaries. This study explores how to identify stakeholder engagement requirements a system at its early stage development. The proposes procedure tool - visual representation called stakeholder-value map show development team stakeholders interact with system's key elements, hence inform timing involvement, for realising proposition system. A working theoretical construct is also emerged from study: have higher chance adoption, one can first visualise ‘route’ value-creation, lowest value-level product/service elements highest elements; then, in