Malaysian Gen Y and Impulsive Shopping Behavior? Roles of Hedonic Shopping Motivation
نویسندگان
چکیده
منابع مشابه
Hedonic Motivations for Online Shopping
The purpose of this study is to investigate hedonic online shopping motivations. A qualitative analysis was conducted to explore the factors influencing online hedonic shopping motivations. The results of the study indicate that traditional hedonic values, consisting of social, role, self-gratification, learning trends, pleasure of bargaining, stimulation, diversion, status, and adventure, and ...
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Increasingly, researchers have acknowledged that consumption activities involve hedonic components. Hedonic consumption relates to affective consumer behaviors in that it deals with the emotive and multisensory aspects of the consumption experience. Because the online shopping environment is characterized by the existence of an IT-enabled web interface that acts as the focal point of contact be...
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In recent years, the construction of shopping malls is rising across the country. But only some of them were successful to accommodate a large number of visitors while the other ones are constantly changing the commercial units’ use. while the decline in demand for commercial units in form of multi-purpose complexes as well as the country recession have aroused this situation. Therefore, in thi...
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the purpose of this study is identifying effective factors which make customers shop online in iran and investigating the importance of discovered factors in online customers’ decision. in the identifying phase, to discover the factors affecting online shopping behavior of customers in iran, the derived reference model summarizing antecedents of online shopping proposed by change et al. was us...
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ژورنال
عنوان ژورنال: International Journal of Academic Research in Business and Social Sciences
سال: 2020
ISSN: 2222-6990
DOI: 10.6007/ijarbss/v10-i3/7051