Making the Healthy Choice the Easy Choice

Making the Healthy Choice the Easy Choice.

THE PARTNERSHIP FOR A HEALTHIER AMERICA (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by helping solve the childhood obesity crisis. PHA brings together public, private, and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Founded in 2010 in conjunction with—but independent from—Let’s Move!, PHA ...

Quickly making the correct choice

In daily life, unconscious choices guide many of our on-going actions. Such choices need to be made quickly, because the options change as the action progresses. We confirmed that people make reasonable choices when they have to quickly decide between two alternatives, and studied the basis of such decisions. The task was to tap with their finger on as many targets as possible within 2 min. A n...

The disutility of the hard-easy effect in choice confidence.

A common finding in confidence research is the hard-easy effect, in which judges exhibit greater overconfidence for more difficult sets of questions. Many explanations have been advanced for the hard-easy effect, including systematic cognitive mechanisms, experimenter bias, random error, and statistical artifact. In this article, I mathematically derive necessary and sufficient conditions for o...

Why healthy behavior is the hard choice.

Making the Best First Choice Antibiotic Selections