Made in Italy? Images and Narratives of Afro-Italian Fashion
نویسندگان
چکیده
Abstract In recent years, several studies have attempted to trace the evolution of fashion system in a globalised context and pluralized societies. This paper follows footsteps similar research, focusing particular on Afro-Italian fashion, i.e. garments created by designers African descent who chosen Made Italy - its rules, structures conventions as tangible symbolic place give form their creativity. Through qualitative discusses storytelling within imaginary; it focuses communication practices put actors involved networks they activate. Specific interest is dedicated self-defining strategies terms values images proposed narratives that are both authentic not other-directed. doing so, study highlights how Afro-descendant creatives promote new model Italian-ness, critically nurture being relevant social economic beyond diaspora national territory.
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ژورنال
عنوان ژورنال: Springer proceedings in business and economics
سال: 2023
ISSN: ['2198-7246', '2198-7254']
DOI: https://doi.org/10.1007/978-3-031-38541-4_11