Luxury Fashion versus a Fast-Fashion Environment

Market-Driven Management in Fashion and Luxury Industries

The Market-Driven Management requires that the continuous attention to customers is combined to constant and direct competition in all reference markets. The Market-Driven Management, in the specific context of companies competing in the fashion and luxury industries can be traced back to three main factors: a growing attention to brand equity; the reinforcement of the direct relationships with...

Supply Chain Management in Fast Fashion

Consumer Behavior Characteristics in Fast Fashion

Tradition versus fashion in consumer choice

Evidence is growing that in many markets consumers select not simply on the basis of the perceived attributes of products, but their preferences are modified by the behaviour of others. Economists have paid relatively little attention to such markets. The classic Bass diffusion model incorporates the imitation of others as a part of the behavioural rules used by consumers in making choice. We e...

Fast Fashion Guided Clothing Image Retrieval: Delving Deeper into What Feature Makes Fashion

Clothing fashion represents human’s aesthetic appreciation towards their outfits and reflects the development status of society, humanitarian and economics. Modelling fashion via machine is extremely difficult due to the fact that fashion is too abstract to be efficiently described by machine. In this paper, we delve into two fashion related problems: what type of image feature best describes f...