Long-run Strategic Advertising and Short-run Bertrand Competition
نویسندگان
چکیده
منابع مشابه
Long-run Strategic Advertising and Short-run Bertrand Competition
We model and analyze strategic interaction over time in a duopoly. Each period the rms independently and simultaneously take two sequential decisions. First, they decide whether or not to advertise, then they set prices for goods which are imperfect substitutes. Not only the own, but also the other rms past advertisement e¤orts a¤ect the current sales potential of each rm. How much of thi...
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ژورنال
عنوان ژورنال: International Game Theory Review
سال: 2015
ISSN: 0219-1989,1793-6675
DOI: 10.1142/s0219198915400149