Linguistic interpretation of advertisements in media discourse
نویسندگان
چکیده
منابع مشابه
Linguistic Simplification in Chinese Display Advertisements
The aims of this study are to give a principled description of a widely experienced register---Chinese display advertisements (henceforth CDA)-----and to further explore the nature of register and register variation. The study postulates that while the demand for speed and efficiency of communication should result in language economy in the CDA register, an interplay of multiple linguistic and ...
متن کاملA Sociolinguistic Study of Discourse of Consumerism in SMS Advertisements of Iran
With recently widespread use of mobile phones and SMS communication in Iran and reformulation of conventional communication practices, short message advertisements have recently started to gain prominence in the world of advertisement as a quick, less costly, available and reliable means of introducing the products and services offered by the companies and institutions. With this in mind, the p...
متن کاملinvestigation of (meta)discourse markers in elt coursebooks
the present study aimed to investigate representation of discourse markers and metadiscourse markers in conversations and readings of general elt coursebook series used in the language centers of iran. to this aim, four elt coursebooks popularly taught in language centers of this country were analyzed based on fung and carter’s (2007) framework regarding discourse markers and hyland’s (2005) fr...
How WM Load Influences Linguistic Processing in Adults: A Computational Model of Pronoun Interpretation in Discourse
This paper presents a study of the effect of working memory load on the interpretation of pronouns in different discourse contexts: stories with and without a topic shift. We discuss a computational model (in ACT-R, Anderson, 2007) to explain how referring expressions are acquired and used. On the basis of simulations of this model, it is predicted that WM constraints only affect adults' pronou...
متن کاملfrom linguistics to literature: a linguistic approach to the study of linguistic deviations in the turkish divan of shahriar
chapter i provides an overview of structural linguistics and touches upon the saussurean dichotomies with the final goal of exploring their relevance to the stylistic studies of literature. to provide evidence for the singificance of the study, chapter ii deals with the controversial issue of linguistics and literature, and presents opposing views which, at the same time, have been central to t...
15 صفحه اولذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Vestnik Moskovskogo gosudarstvennogo oblastnogo universiteta
سال: 2022
ISSN: ['2224-0209']
DOI: https://doi.org/10.18384/2310-712x-2022-2-6-16