Life-changing events and marketing opportunities
نویسندگان
چکیده
منابع مشابه
Extension of the life table to repeating and changing events.
Estimation of cumulative and adjusted occurrence of life events and measures over time is often important in settings where study subjects have incomplete or different follow-up periods. Well-known methods to do this, such as the life table and age adjustment, exist for binary nonrecurrent events (i.e., death). However, a general approach to evaluate recurrent life events (e.g., repeated infect...
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ژورنال
عنوان ژورنال: Journal of Targeting, Measurement and Analysis for Marketing
سال: 2006
ISSN: 1479-1862
DOI: 10.1057/palgrave.jt.5740174