Liesbet van Zoonen. Entertaining the citizen
نویسندگان
چکیده
منابع مشابه
University of Groningen Necrotizing enterocolitis: the quest for biomarkers van Zoonen, Gezina
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University of Groningen Necrotizing enterocolitis: the quest for biomarkers van Zoonen, Gezina
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We test the effectiveness of an entertainment education TV series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model we show that “edutainment”can work through an “information”or through a “conformity”channel. We conducted a randomized controlled trial in urban Nigeria where young viewers were exposed to Shuga or to a non-ed...
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ژورنال
عنوان ژورنال: Medien & Kommunikationswissenschaft
سال: 2008
ISSN: 1615-634X
DOI: 10.5771/1615-634x-2008-1-112