Leveraging domestic and foreign learning to develop marketing capabilities

How to Develop WOM Marketing

Word of Mouth (WOM) is the most influential and credible information source for consumers. The development of the Internet has enabled consumers to share information easier and easier. Information can be watched by consumers around the world. Companies are increasingly interested in using WOM as a new marketing tool. They are encouraging consumers to spread the word about their products. This i...

The Effect of Organizational Resources, Organizational Capabilities, and Learning Orientation on Marketing Mix in Yazd Hospitals

Background: The most prominent features of the current world include globalization of the economy, mass production, excess capacity for production lines of the factories and industries in most markets, intensive competition, massive information, and inefficiencies in communications. These all represent formation of the global markets for all national and regional companies, complexity of market...

PRO-Teaching – Sharing Ideas to Develop Capabilities

In this paper, the action research driven design of a context relevant, developmental peer review of teaching model, its implementation strategy and its impact at an Australian university is presented. PRO-Teaching realizes an innovative process that triangulates contemporaneous teaching quality data from a range of stakeholders including students, discipline academics, learning and teaching ex...

Leveraging capabilities: models of foreign production in the Taiwanese Automotive industry

Combining Tools to Design and Develop Software Support for Capabilities

Analyzing, designing and implementing software systems based on the concept of capabilities have several benefits, such as the ability to design efficient monitoring of capabilities and their execution context. Today, there exist new model-driven methods and development tools that support capabilitybased analysis, design, and implementation. However, there are also a plethora of existing effici...