LEGAL FACTORS OF MARKETING ACTIVITIES: FOREIGN EXPERIENCE AND PROSPECTS FOR UKRAINE

نویسندگان

چکیده

A fundamental approach to the study of theoretical issues and problem solving is basis for practical application marketing activities in Ukraine. The article devoted analysis principles administrative legal regulation activity, taking into account foreign experience. author paid attention establishment development schools as a establishing activities. It was found that American European are characterized by significant multilevel effective combination state control self-regulation. Competition Ukraine an object support has been studied. measures nature, which taken relevant entities proper implementation protection competition Union, highlighted. An attempt made characterize information, main acts this area problematic requiring legislative considered. work examines certain theoretical, methodological foundations information relations field advertising services. trends activity countries Union analyzed. Attention system consumer rights protection, particular global practice relations. established adaptation national legislation regulating should be carried out modern conditions requests industry. evaluation bodies included industry out. regulatory it possible establish problems framework related imperfection conceptual terminological apparatus, insufficiently clear definition influence on carry activities, fragmentation powers controlling bodies, absence self-regulation system. On researched materials, conclusions were formulated regarding improvement direction harmonization with expansion many important interpretations provisions.

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ژورنال

عنوان ژورنال: ?????? ????????????? ????????????? ????????????

سال: 2023

ISSN: ['2307-5740']

DOI: https://doi.org/10.31891/2307-5740-2023-314-1-42