Landowners’ willingness to accept pesticide reduction in the Pipiripau River Basin (Brazil)

Brazil is the largest buyer of pesticides in world and allows use chemicals that have long been banned other countries. One four Brazilian cities has water polluted by agrochemicals, poorest most vulnerable suburban communities are considered to be suffering disproportionately from this exposure pesticide contamination drinking water. To increase quantity improve quality water, 2012, Pipiripau River Basin (PRB) was selected as site one main pilot studies for protection resources. However, Payment Environmental Services (PES) currently implemented Water Producer Programme (WPP) does not address reduction an environmental service. In study, we report result a survey land owners basin particular results Discrete Choice Experiment (DCE) applied estimate potential landowners’ Willingness-To-Accept (WTA), compensation reducing agrochemicals on their land. This study first apply dce analyse policies resources Brazil, there very few worldwide topic date. We find contract characteristics important determinants WTA. Furthermore, farm landowner also impact estimated WTA, including, example, type, current pesticides, who involved decision-making. clear evidence profit considerations only determinant decision participate scheme.