La comunicación digital de Médicos Sin Fronteras en España durante la crisis de la COVID-19

This article analyzes the digital communication of Médecins Sans Frontières (MSF) during its intervention in Spain due to emergency caused by COVID-19. Using content analysis techniques, text engages with a number messages posted on MSF website, emails sent partners and publications Facebook Twitter. The material (a total 58 messages) is categorized subject, sender, format, objective, as well presence informative or emotional approaches. Complementarily, items such intensity, positive negative undertones terms most frequently used are also examined. Our conclusion points towards use view reinforce MSF's public image an entity specialized health care situations. unprecedented COVID-19 crisis has shown be accountable audiences, showing how organization usually works other countries.