Kultura komunikacji w streamingu: donacje i reakcje — studium przypadku

نویسندگان

چکیده

Celem artykułu jest wskazanie wybranych cech komunikatów wysyłanych w donacjach internetowych czasie transmisji emitowanych na żywo serwisie YouTube. Materiał badawczy stanowiło 10 livestreamów o tematyce growej, roku 2020 przez jednego streamera. Wykorzystano metodę jakościowej analizy treści. Autorki przeanalizowały ponad 800 wiadomości, wskazując skalę występowania takich form komunikacyjnych, jak: powitanie, pożegnanie, pozdrowienie czy slogan społeczności. Analiza objęła również reakcje ze strony

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ژورنال

عنوان ژورنال: Acta Universitatis Lodziensis

سال: 2022

ISSN: ['2449-6820', '1427-9665']

DOI: https://doi.org/10.18778/0208-6077.56.14