Konsumerisme Masyarakat Kontemporer dalam Pemikiran Jean Baudrillard

Consumption is a need that cannot be separated from humans. plays an important role in human life. However, there paradigm shift the realm of consumption this contemporary era. According to Jean Baudrillard, phenomenon society no longer carried out because needs and nor it done obtain satisfaction or enjoyment but aimed at obtaining certain social status. This study aims elaborate on thoughts postmodern philosopher, jean baudrillard studying consumerism. The type research used library which has purpose tracing examining data information about figures. results found consumerism view Baudrillard was formed by logic differentiation. So people's commodity individual's desire continuously make differences differentiations between himself others.