Konsep komunikasi pemasaran dalam mengenalkan produk home industri pondok pesantren Al Anwar

The concept of marketing communication in introducing products is needed the activities home industry at Putri Al Anwar Islamic Boarding School. purpose this research to find out method used study descriptive qualitative, researcher tries describe detail communications carried by business actors. results conducted on School are determining brand that will become identity product produced, segmentation into small groups, target markets according demographics, characteristics and consumer lifestyles, positioning as branding always be remembered consumers.
 
 Keywords: Concept, Marketing, Product