Knowledge marketing: M4I-mix model of evaluation
نویسندگان
چکیده
The article is devoted to studying knowledge marketing as a tool for promoting educational and scientific services from the developer (university) consumer (industry business). main stages of generation following DIKW model procedure their further implementation are shown. Based on bibliometric analysis keywords clusters most popular research topics in field "knowledge marketing", relevance implementing chain "idea - investigation industry" was confirmed. M4I-mix approach proposed detailing processes occurring at each stage identifying significant indicators that should be influenced. Examples using promote commercialize results given.
منابع مشابه
The 4S Web-Marketing Mix model
The paper reviews the criticism on the 4Ps Marketing Mix framework and the popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. It argues that applying the traditional approach, based on the 4Ps paradigm, is also a poor choice in the case of virtual marketing and identifies two main limitations of the f...
متن کاملModeling Marketing Mix
The marketing mix refers to variables that a marketing manager can control to influence a brand’s sales or market share. Traditionally, these variables are summarized as the four Ps of marketing: product, price, promotion, and place (i.e., distribution; McCarthy, 1996). Product refers to aspects such as the firm’s portfolio of products, the newness of those products, their differentiation from ...
متن کاملThe Marketing Mix Matrix
In 2005, Chekitan Dev and Don Schultz introduced the customer focused marketing mix (SIVA) in Marketing Management. SIVA was presented as an alternative approach to McCarthy’s classic business orientated marketing mix popularly known as the 4Ps. SIVA and 4Ps are presented here as a complementary mechanisms to shape marketing practice through considering the needs of the customer within the cons...
متن کاملteacher educator evaluation model
اگرکیفیت معلم کلاس برای بهبودیادگیری دانش آموزحیاتی است،پس کیفیت اساتیددانشجو-معلمان، یابه عبارتی معلمین معلمان نیزبرای پیشرفت آموزش بسیارمهم واساسی است.ناگفته پیداست که یک سیستم مناسب آموزش معلمان ،معلمین با کیفیتی را تربیت خواهدکرد.که این کار منجربه داشتن مدارس خوب، ودرنتیجه نیروی کارماهرتروشهروندبهتربرای جامعه خواهدشد. اساتیددانشجو-معلمان نقشی بسیارمهم را در سیستم اموزش معلمان درسراسرجهان ای...
From Physical Marketing to Web Marketing: The Web-Marketing Mix
Reviews the criticism on the 4P Marketing Mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular Marketing Mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitations of the Marketing Mix when applied in online environments namely the role of the Ps in a virtual...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: E3S web of conferences
سال: 2021
ISSN: ['2555-0403', '2267-1242']
DOI: https://doi.org/10.1051/e3sconf/202130703002