Knowledge Asset Metrics in The Public University

Higher education faces various challenges in sustaining its operations the global business environment. In line with resource-based view (RBV), higher must use resources, particularly knowledge assets, to develop a competitive pursuit of university performance. This study aims assess assets and their contribution university's The respondent survey comprises academic administrators Malaysian public universities. findings indicate that most respondents believe supports all three assets: human capital, relational structural capital. Besides that, believed university’s performance was well established on four dimensions: finance, customer, internal process, learning growth. offers model measure from perspective. highlights importance towards which eventually leaders strategizing these resources enhance efficiency management.