Know your audience: how language complexity affects impact in entrepreneurship science

Abstract This article addresses the importance of tailoring publications to expectations intended scientific sub-community it addresses. But what does this mean when writing an and adopting community specific jargon? disentangles effects articles’ language complexity on their impact. In domain entrepreneurship science, we show that uniqueness (in form aligning jargon uniquely one community) has a positive effect article’s An novelty novel recombination jargon) inverted U-shape relationship with We further optimal level decreases increasing uniqueness, yielding higher overall These findings have implications not only for authors articles but also audience.