Key Issues in Turkish Public Relations Practitioners’ Perception of the Profession: Relational Paradigm, Dialogic Public Relations, Symmetrical Public Relations, Corporate Social Responsibility, and Corporate Sustainability

The strategic value of corporate social responsibility: A relationship management framework for public relations practice

This article places corporate social responsibility in the context of the resourcebased view of the firm, then uses relationship management to explain the growing involvement of businesses in corporate social responsibility activities. It argues that the value of the public relations function to an enterprise is in its capacity to aid relationship management, but at a level linked to corporate ...

Ethics of the profession of public relations--does the public relations affects on journalism in Croatia?

The UK's leading professional body for public relations "Chartered Institute of Public Relations" (CIPR) said that the public relations is about reputation--they are the result of what you do, what you say and what others say about you. Furthermore CIPR says that public relations are discipline whose objectives are safeguarding reputation, establishing understanding and pot pores, and the impac...

Tobacco Companies’ Public Relations Efforts: Corporate Sponsorship and Advertising

Tobacco Companies’ Public Relations Efforts: Corporate Sponsorship and Advertising

Tobacco industry advertising and promotional efforts often are aimed directly toward the sale of industry products. However, corporate public relations activities also can have an important impact on the public images of and attitudes toward individual tobacco companies. This chapter examines the nature and potential impact of such efforts, including n Corporate sponsorship of events and organi...

Public Relations.

Students whose native language is not English must meet certain English-language proficiency standards before they are accepted into any program in the English Department. To qualify for admission, students must have passed (within the past year) the test(s) listed below with score(s) at or above those indicated: 1. TOEFL score of 600 with no section score lower than 60 and a minimum TWE (Test ...