Keeping California cool: Recent cool community developments

'Cool', Brands and 'Cool' Brands

The term ‘cool’ is widely used expression in popular culture. This word is prefixed liberally with anything including people, behavior, place and brands. Notwithstanding ambiguity about what it stands there is complete clarity that it certainly adds value. ‘Cool’ in this perspective is precious resource which can be used in brand building. The authors’ exploration into its genesis and meaning r...

Heat illness in the emergency department: keeping your cool.

Heat illness spans a broad spectrum of disease, with outcomes ranging from benign rash to fatal heat stroke. Heat illness is broadly divided into 2 types: classic and exertional. Both types occur as a result of exposure to elevated temperature with inadequate thermoregulation; however, classic illness occurs without preceding physical activity. Treatment consists of rapid cooling, fluid replace...

Keeping Cool Steps for Avoiding Conflict and Escalation in Cyberspace

International cyber conflicts will become more frequent and intense. Several current trends prompt this pessimism: ongoing quantitative and qualitative cyber arms races among state actors, the proliferation of cyber weapons among state and non-state actors, a widely shared conventional wisdom that these weapons favor offense over defense, and no broadly accepted definition of the cyber attacks ...

To cool or not to cool?

Too Cool at School - Understanding Cool Teenagers

Cool can be thought about on three levels; the having of cool things, the doing of cool stuff and the being of cool. Whilst there is some understanding of cool products, the concept, of being cool is much more elusive to designers and developers of systems. This study examines this space by using a set of pre-prepared teenage personas as probes with a set of teenagers with the aim of better und...