Judgments at Gaze Value: Gaze Cuing in Banner Advertisements, Its Effect on Attention Allocation and Product Judgments
نویسندگان
چکیده
منابع مشابه
Judgments at Gaze Value: Gaze Cuing in Banner Advertisements, Its Effect on Attention Allocation and Product Judgments
Banner advertising is a popular means of promoting products and brands online. Although banner advertisements are often designed to be particularly attention grabbing, they frequently go unnoticed. Applying an eye-tracking procedure, the present research aimed to (a) determine whether presenting human faces (static or animated) in banner advertisements is an adequate tool for capturing consumer...
متن کاملThe effect of gaze-contingent stimulus elimination on preference judgments
This study examined how stimulus elimination (SE) in a preference judgment task affects observers' choices. Previous research suggests that biasing gaze toward one alternative can increase preference for it; this preference reciprocally promotes gaze bias. Shimojo et al. (2003) called this phenomenon the Gaze Cascade Effect. They showed that the likelihood that an observer's gaze was directed t...
متن کاملGaze Bias in Preference Judgments by Younger and Older Adults
Individuals' gaze behavior reflects the choice they will ultimately make. For example, people confronting a choice among multiple stimuli tend to look longer at stimuli that are subsequently chosen than at other stimuli. This tendency, called the gaze bias effect, is a key aspect of visual decision-making. Nevertheless, no study has examined the generality of the gaze bias effect in older adult...
متن کاملThe influence of banner advertisements on attention and memory: human faces with averted gaze can enhance advertising effectiveness
Research suggests that banner advertisements used in online marketing are often overlooked, especially when positioned horizontally on webpages. Such inattention invariably gives rise to an inability to remember advertising brands and messages, undermining the effectiveness of this marketing method. Recent interest has focused on whether human faces within banner advertisements can increase att...
متن کاملCombined Effects of Gaze and Orientation of Faces on Person Judgments in Social Situations
In social situations, faces of others can vary simultaneously in gaze and orientation. How these variations affect different kinds of social judgments, such as attractiveness or trustworthiness, is only partly understood. Therefore, we studied how different gaze directions, head angles, but also levels of facial attractiveness affect perceived attractiveness and trustworthiness. We always prese...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Frontiers in Psychology
سال: 2017
ISSN: 1664-1078
DOI: 10.3389/fpsyg.2017.00881