Journey of a Successful Local Brand, ‘S-lon’: A Case Study on Building Brand Equity through a Brand Community

This case study investigates as to how a commodity product in the Sri Lankan construction industry achieved generic status within category and gained an edge over competitors without getting involved any price war but using unique strategy win hearts & minds of influencers at large consumers. paper reveals strength brand that could make its communities bond with purpose. The core this is S-lon which current market leader water management piping system category. essence publication explore corporate journey company has been brought up position through different strategies environmental adaptations. Authors followed story method main insights had collected via participative discussion key internal stakeholders, including who was throughout journey. Some empirical justifications were cited amalgamate into relevant evidence theoretical perspectives. Overall based on branding strategy, equity, community integrated communication whilst entrepreneurial also associated. provide learning directions for readers hands-on supportive justifications. Additionally, concludes managerial implications under each sections highlighting winning by S-lon.