Issues and Opportunities in New Product Development: An Introduction to the Special Issue

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Issues and Opportunities in New Product Development: An Introduction to the Special Issue

•Rapid and radical technological developments in computers, telecommunication, and information sciences, particularly the explosive growth in the diffusion and impact of the Internet and intranets; •Globalization of business, including increased international competition and the emergence of regional and global customers and resource markets; •Continuing mergers, acquisitions, and strategic all...

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Introduction to Special Issue

Although recent frameworks for test validation have emphasized utilization as a key component (e.g. Bachman & Palmer, 2010; Chapelle, 2012; Kane, 1992), what happens in the sometimes messy contexts where assessments are carried out is often not documented. This is perhaps because test developers are more focused on defining and operationalizing test constructs than on issues of implementation. ...

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ژورنال

عنوان ژورنال: Journal of Marketing Research

سال: 1997

ISSN: 0022-2437,1547-7193

DOI: 10.1177/002224379703400101