Islamic Education-Based Islamic Human Resource Development Model (Case Study of PT Asuransi Takaful Keluarga Jakarta Marketer)

The purpose of this study is to analyze the human resource development model sharia companies based on Islamic religious education for marketers, as well implementation company HR models marketers at PT Asuransi Takaful Keluarga Jakarta. This used qualitative research methods. Researchers chose collect data by describing what researchers encountered in field. collection procedure researcher observation, interview, and documentation. results are program Jakarta, namely with two types, first, training which carried out every month second, four levels training, namely: fast start, basic intermediate leader advance training. new concept marketer not only a marketing competency that considered, but also built developed aspects education, monotheism morals exemplified Prophet Muhammad S.A.W. Jakarta make more sincere, love customers (love customers), do market cheating, feel they mujahid da'wah, build mental awareness soul marketing. After becomes basis mindset marketer, will become company's movement core strategy be out. If it has been implemented an ongoing basis, then can morale marketers. And essence itself.