Is meeting the needs of tourists through ethnic tourism sustainable? Focus on Bali, Indonesia

The United Nations’ World Tourism Organization (UNWTO) states that “it is necessary to respect the host community’s socio-cultural authenticity and protect cultural heritage traditional values” facilitate sustainable tourism development. Sustainable Indicators (STI:2004) show development promotes economic, social, environmental, sustainability. Therefore, it essential understand resident situational context safeguard “the happiness in society hosts tourism”. uses as a selling point includes ethnic tourism. Cultural values are attractive sales resources for generating revenue. This may be detrimental residents because they damage culture traditions multiple aspects of cultural. Ethnic must without destroying local traditions. study aims analyze whether requirements UNWTO outlined met by Bali develop. has grown since first began 1970s; many tourists have visited region been deeply impressed its arts crafts hope bring them back. phenomenon generated an immense demand taking home back pieces Balinese art bolster mass production sold souvenirs tourists. Regarding this situation, positive negative effects on over-tourism through need determined. focused sculptures paintings conducted surveys examine consciousness craftsmen involved reveal influences Bali. hypothesis was follows: attempts sell tourist does not satisfy leading hosting As preliminary survey, I planned interviews obtain craftsmen's opinions devise questions subsequent questionnaires. with August 2019 (n = 4). Subsequently, questionnaire survey (wood-carving painting) September January 2020 103). questionnaires were analyzed using simple tabulation, comparison means, factor analysis, regression analysis. Additionally, customers’ needs concerning culture, interview 2019. sought identify why purchased wood-carvings 9). These showed nearly half lost their employment verified situation did achieve sustainability maintaining livelihoods craftsmen, who also play role transmission culture. It unclear life eliminated position would lead happiness.