Investing in Islamic Fixed Deposit Accounts: A Technology Acceptance Model Perspective
نویسندگان
چکیده
This study is aimed at explaining the factors determining consumer acceptance of online Islamic fixed deposit accounts. Besides, mediating role attitude also examined. Considering Technology Acceptance Model (TAM), this evaluates impacts perceived usefulness, ease use along with on using a survey questionnaire. In terms findings, PLS results suggest that and are instrumental in acceptance. Attitude serves as valid mediator for model developed. Likewise, topic focused instead actual behaviour its limited number The obtained provide benchmark to managers banks promote transactions among bank customers expands TAM’s application include
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ژورنال
عنوان ژورنال: International Journal of Business and Society
سال: 2022
ISSN: ['1511-6670']
DOI: https://doi.org/10.33736/ijbs.4838.2022