Investigating Relational Ontologies in Macromarketing: Toward a Relational Approach and Research Agenda
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Macromarketing
سال: 2019
ISSN: 0276-1467,1552-6534
DOI: 10.1177/0276146718821424