Interplay of Brand Origin and Product Origin on Persuasion
نویسندگان
چکیده
منابع مشابه
Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance
a Department of Journalism, College of Letters and Science, The University of Wisconsin at Oshkosh, 800 Algoma Boulevard, Oshkosh, WI 54901, United States b Department of Industrial Psychology, College of Social Science, Kwangwoon University, 447-1 Wolgye-Dong, Nowon-Gu, Seoul, Republic of Korea c Department of Advertising, College of Communication, The University of Texas at Austin, CMA 7.142 ...
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BARBARA LOKEN is Assistant Professor of Marketing and IVAN Ross is Professor of Marketing, both in the School of Management, University of Minnesota, Minneapolis, Minnesota 55455. RONALD L. HINKLE is founder of Market Metrics, 3615 15th Avenue South, Minneapolis, Minnesota 55407. This research was supported in part by a grant from the School of Management, University of Minnesota, to the first ...
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ژورنال
عنوان ژورنال: Asian Journal of Marketing
سال: 2013
ISSN: 1819-1924
DOI: 10.3923/ajm.2014.44.53